Maybelline recently released a new foundation called Fit Me. According to their website, "It's makeup that fits you." There is no oil or wax. It has a natural coverage and allows skin to breath, be fresh and natural. It has an exclusive translucent base along with lightweight pigments. This allows the skin's natural highs and lows to show through. It is also dermatologist tested and non-comedogenic.
Along with the foundation, there is concealer, pressed powder, blush and bronzer. I only thought about it now but I should have taken a picture of the display at the store. The interesting thing is that there is a chart which shows if you use this color foundation, then you use this powder, this concealer, etc. All of the products have a color name and are number coded. For example, when I first made a purchase, I bought foundation 130 and the concealer that it was coordinated with was 15. 130 was waaay too dark for me so I switched it to 125 Nude Beige, powder in 125 Nude Beige and concealer was still 15 Fair Clair. I found that foundation 125 Nude Beige was still a little too dark for me (it made me look like I have a ruddy complexion), so I purchased foundation 120 Classic Ivory and powder 120 Classic Ivory. If I remember correctly, by following the color matching chart, I should be using a different concealer, which would be lighter than the 15 but I decided not to buy it. Foundation 120 Classic Ivory is a little too light for me, making me look somewhat ghostly so unfortunately, I have to buy two different colors to achieve my ideal color. The good thing is that these are quite inexpensive since they are a drugstore cosmetic line.
I have been using these foundations, powder and concealer for well over a week now and I must say that I'm quite impressed! It's supposed to be natural coverage and I like to have medium to full coverage but I find that this gives more than ample coverage. When using it in conjunction with a primer, it is long wearing. I usually don't even do any touching up unless I have to go somewhere in the evening. It does have a slight, sweet scent to it but it's not overpowering and it's quite pleasant. It doesn't linger.
Bare face which has been prepped with my usual morning routine and primed with Missha BB Boomer (a review will be upcoming after I use it more).
The foundation comes in a screw top bottle, which many of us do not like because it's not as sanitary as a pump and it's harder to control the amount of product that comes out. I've found that instead of trying to pour it onto my fingers/hand, I completely cover the top of the bottle with my hand (which is clean) and tip the bottle over. After righting the bottle back to an upright position, I then remove my hand. Usually the amount of product that is there is sufficient for what I need. If I need more, then I repeat the process. The foundation itself is not extremely runny nor it is extremely thick.
Using the technique that I blogged about a couple of posts back, I apply the two different color foundations using a stippling brush--actually two stippling brushes, one for each color. Comparing the bare-face picture with this one, you can see how much coverage there is.
I have not used powder in a long, long time because when I do, it tends to make my skin too matte and the dreaded fine lines show up. I was brave and applied powder and while it does help to set the foundation, it doesn't turn it into a matte finish and it doesn't bring out the fine lines. Again, very impressive! The powder is quite fine. I've also used dermablend concealer to cover the large dark spot on my cheek.
Here I have completed my makeup for the day by applying Physician's Formula Happy Booster Pink Heart Rose Blush (upcoming review on this too). Yup, another drugstore brand. On my lips is Canmake Maxi Volume Rouge in 02 Pink Berry.
After over 12 hours of wear, this is what my face looked like without any touching up. This was just after a very long day at work with a lot of running around, going in and out of a cooler, etc. It still looks quite decent.
This is what the concealer looks like. It is in a squared tube and has a doe foot applicator.
Here's I've applied concealer 15 Fair Clair to my undereye area and topped it off with a light swipe of powder 120. By the way, I never use the powder puffs that come with the powder compacts. I always apply with a very soft powder brush.
Even with the addition of concealer and more powder, the fine lines are still kept at bay. Overall, I'm very impressed by this foundation. I haven't used drugstore products in a long time but as I mentioned in a previous post, I think that drugstore brands have really stepped up. I can't remember exactly what I paid for each of the items but they were all under $10.00 USD. Combining the cost of all 4 of the items still came out to around the cost of 1 brand name foundation bottle that I use. I do believe that I will continue purchasing and using this (until a better one comes along. Yes, I'm fickle!). It hasn't broken me out nor has does my face get a prickly feeling that I often get when using a drugstore brand of cosmetic.
One thought that I have had is that perhaps the dreaded fine lines aren't showing up as much because it is the result of using Olay Regenerist Resurfacing Elix Moisturizer. As I mentioned in that review, I do think that my skin is looking more refined since I started using it.