The fun thing is that it features local models as well as famous models from Japan as well as special Japanese guest models. This year many of the special guest models were from the J-Pop girls' group, E-girls. They also had some surprise guests show up on stage. It was a fun event that kept you guessing as to what would happen next.
The featured design lines were:
Angels by the Sea Hawaii, Aloha Aina Boutique, Fighting Eel, MUSE by RIMO, Muumuu Heaven, Pualani Honolulu, San Lorenzo Bikinis, 88 Tees, Matt Bruening, Issa de' mar, Unibazar, as well as a few other local brands. Most of these I haven't heard of before. There were a couple of Japanese brands as well, Double Standard Clothing and Samantha Thavasa. I've heard of Samantha Thavasa, but mainly because one blogger has blogged about picking up some items.
Some of the more well-known Japanese models that participated were, Yuri Ebihara, Moe Oshikiri, Natsuki Kato and Angelica Michibata.
Eiji Wentz was a surprise special guest model for Samantha Thavasa. I know him from J-Pop music and dramas although I haven't seen him doing anything recently. He looked quite cute trying to model showcasing a bag.
When you first walk in, everyone was given a cute tote bag imprinted with Hawaiian May 2014 on one side and 88 Tees on the other. Inside the bag was a lot of promotional material and some bags included secret items. If your bag had a secret item, then you won a surprise gift! None of this was known until it was announced mid way through the show. Of course, we didn't win anything.
The real highlight for me was the short, live performance by popular J-Pop group, E-girls. They sang only 3 songs, but it's probably the songs that they are currently most known for.
It was a fun afternoon/evening and a much welcome and needed break from work.